What's Included
- Full content audit of your existing website and content
- Competitor content analysis (top 5 competitors)
- Audience personas and their search behavior
- Keyword research report with difficulty ratings
- Topic cluster mapping (which topics to own)
- Content gap analysis (what competitors have that you don't)
- 3-month editorial calendar with article briefs
- SEO recommendations for existing content
- One strategy review call (60 minutes)
The Process — 4 Steps
1
Discovery & Audit
We review your existing content, website structure, and analytics (if available). We interview you to understand: your business goals, target customers, competitive positioning, and what "success" looks like for content.
2
Research Phase
Keyword research, competitor analysis, and audience research. We identify: where the real content opportunities are, what your competitors are doing well (and poorly), and what your target audience is actually searching for at each stage of their buying journey.
3
Strategy Development
We build a comprehensive content strategy document: topic clusters to own, content types for each stage of the funnel, keyword targets with priorities, and an editorial calendar for the first 3 months. Each article comes with a detailed brief including target word count, key points to cover, and recommended format.
4
Strategy Presentation & Refinement
We present the strategy in a live call, walk you through every recommendation, and refine based on your feedback. Final strategy document delivered with all research supporting it.
Pricing
| Service | What's Included | Price |
|---|---|---|
| Content Strategy | Full strategy + 3-month editorial calendar | $799 |
| Content Audit Only | Existing content review + recommendations | $349 |
| Monthly Retainer | Ongoing strategy + content production | from $999/month |
Frequently Asked Questions
What's the turnaround time?
Full content strategy: 3-4 weeks from kickoff to delivery. Content audit: 1-2 weeks.
Do we need to commit to ongoing content production?
No. The strategy document is standalone — you can execute it yourself, hire writers separately, or work with us for production. No obligation.
What if we already have a content team?
The strategy document and editorial calendar are designed to be immediately usable by any content team or freelance writer. The briefs give your team everything they need to execute without needing deep strategic context.
Ready to Build a Content Strategy?
Send us your website URL and a brief description of your business. We'll send back an outline of what we'd research and deliver — no commitment required.
Get Started →