Your ads are burning budget. Your email list isn't opening. Your landing page has a 2% conversion rate. We fix all three — with copy built for one thing: getting the reader to take action.
5-email onboarding sequence (avg. 340% more than single welcome email)
Subject: "You just found something different."
"Most beauty brands want your money fast. We want your trust first. Here's why we make everything in small batches..."
Subject: "Don't waste this. (Here's how to use it properly.)"
"Most people use our serum wrong. Here's the exact 3-step routine our founder uses every morning..."
Subject: "The review that almost didn't get posted"
"We almost removed this review because it was too raw. But it was too real not to share..."
Subject: "15% off — because you stayed."
"You stayed this long. That means something. Here's 15% off your next order, just for you..."
✅ Result: 18% conversion to second purchase (industry avg: 8%)
Subject: "You left something behind."
"[First Name] — you got pretty far into signing up for [Product]. Credit card entered and everything. Then... nothing.
No judgment. Happens all the time. But here's what I'd want you to know: the team plan you were looking at? It includes unlimited projects, priority support, and a 30-day money-back guarantee. Nothing to lose.
Use this link to pick up where you left off: [link]
— Ken
✅ Result: 22% recovery rate (industry avg: 8-12%)
❌ Generic ad: "Grand opening! Come try our new restaurant! 20% off!"
✅ Our ad:
"We spent 6 months perfecting our tonkotsu broth. Today, we're opening the doors.
First 50 customers eat free. No catch — just bring your appetite.
📍 Corner of Ren'ai Rd & Anhe Rd, Da'an District
⏰ Opens 11am — come early."
✅ Result: 4,200 impressions, 380 link clicks, 95 walk-ins on opening day
| Service | Deliverable | Best For |
|---|---|---|
| Email Sequence | 3-7 emails, subject lines, preview text | E-commerce, SaaS, courses |
| Landing Page | Headline, subhead, body, CTA, trust elements | Product launches, lead magnets |
| Facebook/IG Ads | Primary text + headline + CTA variations (3 sets) | E-commerce, restaurants, local biz |
| Google Search Ads | Headlines (3x 30-char) + descriptions (2x 90-char) | Service businesses, B2B |
| Full Email Funnel | Welcome + nurture + promo + re-engagement (12 emails) | Established e-commerce brands |
A 1,000-subscriber list should generate $1,000/month. If yours isn't, the copy is the problem. Let's fix it.
📩 Get a Copy Audit — Free